Burger King has revealed plans to launch a burger market to sell off-licenced and out-of-date burgers in order to compete with rival fast food chains.
Key points:The new market will offer a variety of items including burgers, fries, sandwiches and drinks, as well as burgers made from different meatsThe company said the burger market is a good opportunity to promote its “beverage and convenience” brandsThe burger market will be open 24 hours a day, seven days a week and will be a big hit with locals, the company said in a statement.
“The new burger market has proven a hit for the Burger King brand and is a fantastic way to drive traffic to our more than 40,000 stores across the United States and Canada,” Burger King CEO Joe Simon said.
“Our burgers are served fresh and in the safest and most delicious way, and they are sold with the highest standards of quality and care.”
Burger King’s new burger and fries market will initially focus on items such as burgers, burgers made with chicken, and fries.
It will also offer a range of products including burgers made of different meats, burgers from the UK and Canada, and salads.
The new service will also include an “all-you-can-eat” buffet, as the company has been selling burgers for more than 30 years.
Burger Kings burger and chips will also be available in the new market.
The company’s new business plan was announced in an earnings call this morning.
It is unclear when the burger and chip market will open, or if it will offer items such a burgers, or a new burger that is more affordable.
“In the next few months we will be announcing the launch of the all-you’re-served burger and some of our new products,” Burger Kings said in the statement.
The fast food chain has struggled to find its footing in the U.S. in recent years.
It has been struggling to make money since the global economic downturn, and it recently announced a $5.2 billion cost cutting plan to cut costs and increase profits in the next three years.
However, in the first quarter, it posted net profit of $1.9 billion, and profits rose 10.4 per cent to $1 billion, thanks to higher burger sales.
The firm also said its food sales had increased more than 10 per cent in the same quarter to $6.1 billion.
The growth in sales came after Burger King’s chief executive said in April that the company was planning to cut its full-time workforce by half in the coming years.
“We’re going to have a full-year-end, if we do that, it will be more than half of what we are now,” McDonald’s Chief Executive Officer Don Thompson told the Wall Street Journal.
Burke said he believes Burger King is making a “good business decision” and hopes the new business will help to offset the cuts the company will be making to its full staff.
“There are still a lot of people at Burger King who are passionate about our brand, and we are proud to have them at the company,” he said.