Farmers markets are the most common destination for African-American shoppers in the United States, according to a recent survey by a consumer research company.
According to the survey, African-Americans spent more than $8 billion on food in 2016, up from $4.6 billion in 2015.
But while many African- American consumers are eager to shop in local markets, they are not getting the discounts they would like.
“African-Americans are often unaware that African-market retailers offer a range of product at a competitive price, and that many of the products available in the African-markets are not the same as those available in local marketplaces,” said Samara M. Johnson, executive director of the Center for Community Health at Emory University and author of “Hoarding: The Price of Survival.”
According to Johnson, African Americans should know that their purchasing choices are not restricted to African-based food, but that there are also many products available on the market that are not from the African continent.
African- market products typically include items like beans, rice, fruits, vegetables, meats, dairy products, spices, and so forth.
Johnson said that African American consumers can buy the same product at local farmers markets, but many African Americans are not aware that these markets are offering lower prices.
“It is critical that African Americans get a feel for what African-America consumers can find at their local market,” Johnson said.
Johnson is the founder of the Emory Center for Health, Prosperity and Communities (CHPC) and the co-author of the book “Hoop Dreams: The Hidden Costs of Hip-Hop Culture and Identity” with her daughter, Shanti, and a co-editor of the latest edition of the quarterly journal Black Urban Affairs.
Johnson noted that African African Americans make up about a third of the US population, yet they are underrepresented in retail and retail jobs.
“We need to take steps to increase African American representation in the retail and food sectors,” Johnson added.
According the survey by market research company MarketSmart, African American shoppers spend $4 billion on their shopping, but African- Americans spend less than half that on their health and well-being.
Johnson told the Washington Post that the current racial makeup of African-Market shoppers in America is due to a combination of a lack of knowledge and a lack the resources to shop for the products that they want.
She added that it’s important that African consumers know what they can find in the black market and that it is not limited to African products.
“As a consumer, if you’re black and you want to shop African- Market, you need to shop on the local level,” Johnson told reporters.
Johnson has also been working to change the way African- and Hispanic-American communities are viewed in the marketplace.
She said that when she was in high school, she was not a “black girl” and she was “a white girl” in high schools.
“When I went to college, I was a black woman and I was also a white woman,” Johnson explained.
“I am so grateful to be a woman who is an African American and who is a white girl, that’s why I’m doing all this work on behalf of African Americans,” Johnson continued.
“So many African American women are doing great work and have been doing so much work on the ground.
But so much of the African American community still does not understand what’s happening.
That’s why we need to bring it out into the open.”
Johnson said that she wants African- African-Owners to become aware of the diversity of the black community and how they can help.
“We’re going to make it easier for African Americans to shop.
We’re going get more opportunities for them to be in these markets, and we’re going be more effective in bringing them in,” Johnson remarked.
Johnson is the coauthor of “Selling: Why You Need to Know What’s Out There,” which was published by HarperCollins in 2015 and was one of the top-selling cookbooks of 2016.